Research and Consulting Services

Market Intelligence

Market  Understanding:  Market Size &  Outlook, Trends,  Drivers, Barriers,  Challenges,  Opportunities, Need  Gaps, Key Players &  Key Segments

Market Monitoring

Continual Monitoring  of Developments,  Regulations, New  Entry/Expansion,  Competitor Activity,  New Deals,  Partnerships,  Investments etc

Competitive Intelligence

Key Players, Share in  Market, Strengths,  Weak spots, Strategy,  Financial  Performance &  Analysis, Key  Markets/Segments,  Leadership, Business  Structure

Market Segmentation

Segments in Market;  Segments Driving  Growth, Segments of  Opportunity

Market & Player Profiling

Profiling the Market  and Key Players of  Interest –  Competitors or  Potential Partners or  Customers, in-depth  from Organizational  Information to  Analysis on Strategy  and Performance

Quantitative

Usages & Attitude
TVC Ad Evaluation
Shoper Study
product concept testing
Pricing
Pack Test
Mystery Audit
Market Sizing (Feasibility)
Customer Satisfaction Survey
BTL Effectiveness
Brand And retails
Attribution Studies

Qualitative

Trend Spotting
Tigger's and barriers Study
New Product Development Test
Positioning Development
Diagnostics On Brand And Marketing Mix
consumer Immersion
Ethnography
Consumer behavior (U&A Segmentations )
Concept Testing
Co-Creation Workshop
Brand Equity
Behavior Analysis Through Cognitive Interviewing

Data Analytical Solution

Data Tabulation Scope

Stat Testing and Data Weighting

Multi-level Banners and Banner Point

Nesting

Complex Calculations

Summary Tables and Frequency Tables

Advance analysis of data including Correlation, Regression, Anova, Factor Analysis, Cluster, Correspondence Analysis, Two way Anova, PSM.

  • Data Processing Scope

Data Cleansing : Identifying and removal of data not meeting quality standards.

  • Verbatim Coding : In-language or back-translated
  • Data Weighting :Data that’s adjusted to represent a specific population

eo.

Scroll to Top